Nike Marketing Strategy Review - 1044 Words

Murad Tahirov Marketing Spotlight-Nike The Nike story begins with its founder, running enthusiast Phil Knight. In 1962, Knight started Blue Ribbon Sports, the precursor to Nike. At the time, the athletic shoe industry was dominated by two German companies, Adidas and Puma. Knight recognized a neglected segment of serious athletes whose specialized needs were not being addressed. The concept was simple: Provide high-quality running shoes designed especially for athletes by athletes. Knight believed that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Without much cash to do any advertising for his products, Knight crafted his grass roots philosophy of selling athletic shoes:†¦show more content†¦Though the company had become a household name throughout the world and, more important, achieved the position of global sportswear leader, Nike was still $3 billion shy of reaching the goal of $12 billion that Phil Knight initially intended the company to reach by 2000. In a letter in Nikes 2000 annual report, Knight addressed the issue of how to jumpstart his companys slowed growth and offered the following formula: We need to expand our connection to new categories an d toward new consumers. This quotation is indicative of Nikes relentless drive to build its brand with a strong consumer focus. 1. While Nike made significant changes to maintain its global leadership position, there appear to be some problems in maintaining and growing that position. Is Knight correct in his formula for jumpstarting Nikes growth (last paragraph), or is the matter more complicated? As we could see from the history there are number of competitors of Nike in the market, which trying to catch essential part of the athletic clothes market, and continually bring to the market new/innovative products. I think the Knight formula is quite right, since Nike could not be able to maintain its position and even growth without exploring and expanding of needs both of new consumers, and alreadyShow MoreRelatedNikes Approach To Compete International Case Study1234 Words   |  5 Pagestime they were distributing running shoes for a company in Japan. (Nike, 2015). One could say they were ahead of their time and true visionaries; moreover, they were doing business with a foreign country and would soon branch out to Asia. They designed and tested their shoes in America; however, they soon realized the value in overseas manufacturing, so they outsourced the manufacturing to Asia. Competing Internationally Since Nike started their business with Japan, they were familiar with the policiesRead MoreNike Feedback and Evaluation Strategies693 Words   |  3 PagesNike Feedback and Evaluation Strategies Figure 1 - Nike Sports Performance Laboratory (Nelab, 2012) Nike is the worlds largest sports and fitness companies, earning fourteen billion dollars in revenue and has one of the worlds most identifiable logos the swoosh (Financial Review, N.d.). Research and development is conducted by the Nike Sports Research Laboratory (NSRL) and is located on the Nike campus in Portland, Oregon. At this facility, Nike engineers study all facets of athletes and theirRead MoreNike Markeing1333 Words   |  6 PagesProgramme: Business Management Module 1: Marketing Assignment [pic] Date for Submission: 15th September 2010 To achieve a pass in this unit the learner must: LO1: Investigate the concept and process of marketing LO2: Explore the concepts of segmentation, targeting and positioning LO3: Identify and analyse the individual elements of the extended marketing mix LO4: Apply the extended marketing mix to different marketing segments and contexts Context TheRead MoreMarketing Analysis : Nike s Strategy1540 Words   |  7 Pages Young people are the biggest sportswear buyers and are the most interested in innovation. (Sender, June 2015) Nike, as a company, fit into this market as the leader in sports fashion as they rank #1 in most valuable sports fashion and #18 overall on most valuable brands. (The world’s most valuable brands, 2015). The objective of this assignment is to critically evaluate Nike’s strategy. This will be done by analysing their environment, their Industry and their competitive and finally their competitiveRead MoreNike And New Balance : Nike937 Words   |  4 PagesNike and New Balance Introduction Nike and New Balance both are companies that sell sports apparel. Nike brand is one of the most popular brands and has been around years and has the popular slogan â€Å"Just Do It†. Nike’s goal is to make products to every person by making sports apparel that will decrease injuries, enhance performance, and lastly that will feel good to wear. On the other hand, New Balance is not as popular. New Balance is still trying to become one of the top brands for sports apparelRead MoreNike s Competitiveness And External Environment1488 Words   |  6 Pagesareas of interest. The political factors for Nike are the possibility of tariffs being imposed by the United States federal government in their overseas operations. According to the world manufacturing map, Nike has factories in 42 countries (Nike, Inc, 2017). Therefore, tariffs, sanctions, or embargos that could be placed because of turmoil in countries such as, Russia, North Korea, or Venezuela; have the potential to be catastrophic for companies like Nike. Consequently, all of their manufacturingRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreHow Globalization And Technology Changes Have Impacted The Corporation You Researched1233 Words   |  5 Pageschanges have impacted the corporation you researched. Nike, Inc., is one of the leading designer’s, marketer and distributor of athletic footwear, apparel, equipment and accessories for a variety of sports and fitness activities. The company’s headquarters is near Beaverton, Oregon founded by Bill Bowerman and Phil Knight, who set out to reinvent athletic footwear. They wanted to improve upon one pair of running shoes called Onitsuka Tiger. Nike were more than distributors; they joined forces to designRead MoreBusiness Btec unit 3 p11160 Words   |  5 PagesDefinition of marketing is the  management  process  through which  goods and services  move from  concept  to the customer. For example, new  Apple  products  are  developed  to include improved  applications  and  systems, are set at different  prices  depending on how much  capability  the customer desires, and are sold in  places  where other Apple products are sold. Marketing  is based on thinking about the  business   in  terms  of  customer needs and their  satisfaction. The overall concept of marketing is a managementRead MoreNike World Cup Harvard Business Review Questions Essay1545 Words   |  7 PagesSports Marketing Professor Master. Nike World Cup 1. Discuss the factors that have resulted in Nike Football becoming over a $1 Billion division and a major force in the football market. The Nike football brand believed that the only way to seize any kind of opportunity for growth is to first have a product that speaks for itself. Therefore, Nike believed that footwear product innovation should have the most focus. Nike had four steps to product innovation, development, design, marketing and most

Emily Dickinsons Because I Could Not Stop for Death Essays

Emily Dickinsons Because I Could Not Stop for Death In Emily Dickinson’s â€Å"Because I could not stop for Death â€Å" (448), the speaker of the poem is a woman who relates about a situation after her death. The speaker personifies death as a polite and considerate gentleman who takes her in a carriage for a romantic journey; however, at the end of this poem, she finishes her expedition realizing that she has died many years ago. The poem contains six quatrains, and does not follow any consistent rhyme scheme. Every line starts with a strong beat and ends up with a weak beat. The first and third lines in each stanza have iambic tetrameter, but the second and fourth lines do not contain any consistent meter. The feet generate a rhythm†¦show more content†¦She is so naà ¯ve and adolescent that she leaves her worldly activities and gets ready to go out and spend time with her boyfriend. She gives him her possessions: her â€Å"labor† and â€Å"leisure† too (l. 7) for his politeness. Figuratively, in stanza three, the poem symbolizes the three stages of life: childhood represented by â€Å"Children strove† (l. 9), youth represented by â€Å"the Fields of Gazing Grains† (l. 11) and the end of the life represented by â€Å"the Setting Sun† (l. 12). On the way of her journey, the speaker views children struggling to win in the race in School. She also sees cereal grasses collectively in the field, and at last the speaker perceives with her eyes that the sun is setting on the way of her journey. This stanza gives us a clue of her passing by this world; however the speaker is not able to figure out that she is dead. She simply thinks the sun is setting on a regular basis. The first line of stanza four â€Å"Or rather-- He passed Us—â€Å" (l. 13) demonstrates that the speaker is uncertain about her existence in the world. Now she feels that her life symbolized by the sun is passing by. She becomes chilled by the â€Å"dews† (l. 14). Lines three and four in this stanza illustrate the reason for her coldness. The speaker is attired in a light â€Å"Gown† (l. 15) and cape or â€Å"Tippet† made of â€Å"Tulle† (l. 16), which is a kind of thin, transparent, open meterial. When people die,Show MoreRelatedEmily Dickinsons Because I Could Not Stop For Death883 Words   |  4 PagesBecause I Could Not Stop for Death - Analysis One of Emily Dickinson’s most famous poem Because I Could Not Stop for Death, consists of Emily summarizing her journey through life, from the afterlife. The poem embraces death and its eternity. She begins by personifying death as a person who takes her on ‘date’ in which her life is calmly retold. To begin, Emily receives a visit from Death. Death is not scary or forceful, instead she perceives him as a gentleman caller, who puts her at ease throughRead MoreEmily Dickinsons Because I Could Not Stop For Death1249 Words   |  5 Pages Emily Dickinsons most famous work, Because I Could Not Stop for Death is generally considered to be one of the great masterpieces of American poetry (GALE). Dickinson experienced an emotional crisis of an undetermined nature in the early 1860s. Her traumatized state of mind is believed to have inspired her writing. In this particular poem, â€Å"Because I could not stop for Death,† the deceased narrator of the poem reminisces about that material day when Death came seeking for her. In stanza oneRead MoreEssay on Emily Dickinsons Because I Could Not Stop for Death730 Words   |  3 PagesEmily Dickinsons Because I Could Not Stop for Death Emily Dickinson’s â€Å"Because I could not stop for Death† is a remarkable masterpiece that exercises thought between the known and the unknown. In Dickinson’s poem, â€Å"Because I could not stop Death,† there is much impression in the tone, in symbols and in the use of imagery that over flow with creativity. One might undoubtedly agree to an eerie, haunting, if not frightening, tone and use of symbolism in Dickinson’s poem. Dickinson usesRead More Emily Dickinson’s Because I Could Not Stop For Death Essay894 Words   |  4 PagesEmily Dickinson’s â€Å"Because I could not stop for Death† is a remarkable masterpiece that exercises thought between the known and the unknown. Critics call Emily Dickinson’s poem a masterpiece with strange â€Å"haunting power.† In Dickinson’s poem, â€Å"Because I could not stop for Death,† there is much impression in the tone, in symbols, and in the use of imagery that exudes creativity. One might undoubtedly agree to an eerie, haunting, if not frightening, tone in Dickinson’s poem. Dickinson uses controllingRead MoreEmily Dickinsons Because I Could Not Stop for Death Essay926 Words   |  4 Pages Emily Elizabeth Dickinson was a very talented poet. Her poems contained deep emotions and continue to amaze her readers. She was born in Amherst Massachusetts on December 10, 1830 to Attorney Edward Dickinson and Emily Norcross Dickinson. Her mother was very emotionally accessible. Dickinson was an energetic and outgoing child. She attended Amherst Academy and Mount Holyoke Female Seminary. Her father took her out of school after a year at Mount Holyoke because he thought she had enough educationRead More Analysis of Emily Dickinsons Because I Could Not Stop for Death803 Words   |  4 Pa gesAnalysis of Emily Dickinsons Because I Could Not Stop for Death In regard to Emily Dickinson’s poem, â€Å"Because I Could Not Stop for Death,† Critic Eunice Glenn says: â€Å"In the first two lines Death, personified as a carriage driver, stops for one who could not stop for him. The word ‘kindly’ is particularly meaningful, for it instantly characterizes Death. This comes with surprise, too, since death is more often considered grim and terrible† (Glenn). Critic Charles R. Anderson says, â€Å"Death, usuallyRead More Analysis of Emily Dickinsons Poem, Because I could not stop for Death693 Words   |  3 PagesAnalysis of Emily Dickinsons Poem, Because I could not stop for Death The poem Because I Could Not Stop for Death by Emily Dickinson expresses the speakers reflection on death. The poem focuses on the concept of life after death. This poems setting mirrors the circumstances by which death approaches, and death appears kind and compassionate. It is through the promise of immortality that fear is removed, and death not only becomes acceptable, but welcomed as well. As human beings,Read More An Analysis of Emily Dickinsons Poem, Because I Could Not Stop for Death626 Words   |  3 PagesIn the poem â€Å"Because I could not stop for Death† by Emily Dickinson refers to death as a gentlemen who unexpectedly visits Dickinson to take her on a journey â€Å"towards eternity† (I. 24). It is very ironic that she considers death as a gentleman, but as we all know it is the total opposite. On the second stanza they both start the slow and peaceful journey. â€Å"We slowly drove, he knew no haste† (I. 5). We can see the tranquility of the scene in which they are. Dickinson here understands the seriousnessRead MoreExplication of Emily Dickinsons Poem: Because I Could Not Stop for Death687 Words   |  3 PagesExplication of Because I could not stop for Death The poem Because I Could Not Stop for Death by Emily Dickinson expresses the speakers reflection on death. The poem focuses on the concept of life after death. This poems setting mirrors the circumstances by which death approaches, and death appears kind and compassionate. It is through the promise of immortality that fear is removed, and death not only becomes acceptable, but welcomed as well. As human beings, we feel that death never comesRead MoreUnderstanding Relationships in Emily Dickinsons Because I Could Not Stop for Death and John Updikes Dogs Death1796 Words   |  7 PagesEmily Dickinsons Because I could not stop for death and John Updikes Dogs Death both trigger intense feelings in readers as a result of the concepts that they relate to. Through emphasizing feelings experienced by the main characters with regard to individuals they love, these two authors want readers to get a more complex understanding of relationships that develop between individuals who truly comprehe nd the importance of love. To a certain degree one might feel inclined to consider that

Biblical Genealogy Is Important For Establishing Identity

Prior to this passage, Jacob moved his family to this region in Canaan and bought land from Hamor, instead of remaining with Esau and kinfolk (Gen 33:18). Now in a land known to worship false gods, Jacob and his family are vulnerable and separated from a community of likeminded practitioners. When Genesis 34 begins, we learn the lineage of Dinah as Leah’s daughter with Jacob (Gen 34:1). Biblical genealogy is important to establishing identity as it â€Å"expresses idealized understandings of families.† Leah is the daughter of Laban to which Jacob was tricked into marriage (Gen 29:21-25). Leah, after birthing several sons, delivered a daughter for which she named Dinah (Gen 30:21). As a sister with several older brothers, the assumption is that Dinah was sheltered and naà ¯ve since she is alone in the city without an escort. Moshe Reiss in â€Å"The Family Relationship of Simeon and Dina† states, â€Å"She is under her father’s protection and it se ems unlikely that she went out without permission.† The term ×Å"Ö ´Ã— ¨Ã– °Ã— Ã– ¹Ã–â€"ו× ª וÖ ·Ã— ªÃ– µÃ– ¼Ã— ¦Ã– µÃ– ¤Ã—  (went out to visit) causes much debate among critics as it is seen as an inappropriate behavior for a young lady. The phrase ‘went out to visit’ implies interaction with outsiders. Dinah would not have ‘gone out’ without knowing where she might be headed, as it would have left her vulnerable and invited trouble. Without any further details, it is implied that travel was accepted and a coexistence among the groups was present and generally peaceful. TheShow MoreRelatedEssay on The Bible Story: The Old Testament2039 Words   |  9 Pagesdepending on your personal convictions, continues to the present day. Within this richness is found a wide variety of different events and experience, told through a series of genre ranging from foundational myth to apocalypse, law giving to poetry, genealogy to wisdom and many more. Within this diversity however, three broad sections can be discerned that speak to a shared purpose and content, these are the sections of Law, Prophecy and Writings. It is the purpose of this talk then to examine each ofRead MoreOrigin Myths and Identity in Brittany1885 Words   |  8 Pagespeople, it may be troubling to think of national identity as anything but some dogmatic ideal, innate to them. After analysis of these identities, however, it becomes clear that frequently they exist as the result of centuries of almost clinical calculation. The region of France known as Brittany comes as no exception, with it s separate Celtic identity, depends on royal court historians and linguists alike. The modern understanding of Breton identity exists the way it does primarily because of threeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagescrucial strands of historical development that tie the century together—one could add, for example, nationalism and decolonization—they cover in depth the defining phenomena of that epoch, which, as the essays demonstrate, very often connect in important ways with these and other major developments. The opening essays of this collection underscore the importance of including the late 1800s in what is best conceived as a â€Å"long† twentieth century. The 4 †¢ INTRODUCTION contributions byRead MoreOrganisational Theory230255 Words   |  922 PagesJoanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of work that today qualify as constituting the subject of organisational theory. Whilst

Critical Race Theory And Method Counter Storytelling

For this week’s reading, we read the article â€Å"Critical race and LatCrit theory and method: Counter-storytelling† by Daniel G. Solorzano and Tara J. Yosso. Throughout the reading, it emphasizes the racial problem that Chicana and Chicano undergraduate and graduate are facing under the educational system. In order to understand more about their experiences, the authors divided the reading into three different steps. First of all, they defined the meaning of critical race theory. This theory help provide more information about the oppressions towards the minorities within the society; after that policies can be adjusted based on individual and societal perspective. An essential quote from the article is â€Å"critical race theory in graduate education is to develop a theoretical, conceptual, methodological, and pedagogical strategy that accounts for the role of race and racism in US graduate education and works toward the elimination of racism as part of a larger goal of eliminating other forms of subordination, such as gender, class, and sexual orientation.† (Solorzano and Yosso 2010) Besides, the authors tried to let the readers understand that ‘intersectionality’ plays a major role when it comes to examining race and racism. We also have to pay attention to gender and class discrimination even though racism is the main theme. The authors argue that people of color in the United States experience racism, it is an institutional power, which deprived the rights of the minorities.Show MoreRelatedAfrican American Social Studies Teachers1587 Words   |  7 PagesDevelop and maintain a cultural competency (c) Develop a critical consciousness in which they challenge the status quo of the social order† African-centered Pedagogy Legitimizes African knowledge base Positively builds on productive community and cultural practices Uses and extends indigenous language Reinforces community ties and encourages service to family, community, nation, race, and world Supports cultural continuity and critical consciousness Empowers students by presenting informationRead MoreCritical Legal Studies Essay3437 Words   |  14 PagesCRITICAL LEGAL STUDIES Critical legal study (CLS) is a theory that challenges and overturns accepted norms and standards in legal theory and practice. Supporters of this theory believe that logic and structure attributed to the law grow out of the power relationships of the society. The law exists to support the interests of the party or class that forms it and is merely a collection of beliefs and prejudices that legitimize the injustices of society. The wealthy and the powerful use the law asRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreMethods of Qualitative of Data Collection19658 Words   |  79 Pages97 4 Data Collection Methods ⠝â€" ⠝â€" ⠝â€" Q ualitative researchers typically rely on four methods for gathering information: (a) participating in the setting, (b) observing directly, (c) interviewing in depth, and (d) analyzing documents and material culture. These form the core of their inquiry—the staples of the diet. Several secondary and specialized methods of data collection supplement them. This chapter provides a brief discussion of the primary and the secondary methods to be considered in designingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesvii viii CONTENTS 2 2 The Individual Diversity in Organizations 39 Diversity 40 Demographic Characteristics of the U.S. Workforce 41 †¢ Levels of Diversity 42 †¢ Discrimination 42 Biographical Characteristics 44 Age 44 †¢ Sex 46 †¢ Race and Ethnicity 48 †¢ Disability 48 †¢ Other Biographical Characteristics: Tenure, Religion, Sexual Orientation, and Gender Identity 50 Ability 52 Intellectual Abilities 52 †¢ Physical Abilities 55 †¢ The Role of Disabilities 56 Implementing Diversity ManagementRead MoreDeveloping Management Skills404131 Words   |  1617 Pages619 Supplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 Name Index 705 Subject Index 709 Combined Index 713 iii This page intentionally left blank CONTENTS Preface xvii INTRODUCTION 1 3 THE CRITICAL ROLE OF MANAGEMENT SKILLS The Importance of Competent Managers 6 The Skills of Effective Managers 7 Essential Management Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and ManagementRead MoreInnovators Dna84615 Words   |  339 Pagesâ€Å"Having worked with Clayton Christensen on innovation for over a decade, I can see that e Innovator’s DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth.† retired Chairman of the Board and CEO, e Procter Gamble Company Also by Clayton M. Christensen: Bestselling Author of e Innovator’s Dilemma You can be as innovative and impactful— if you can changeRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesnumber of goals. B) They expand the range of individual employee discretion. C) They define the major competitive spheres within which the company will operate. D) They take a short-term view. E) They are long and comprehensive to ensure that all critical concepts are included. Answer: C Page Ref: 38 Objective: 2 AACSB: Reflective thinking Difficulty: Easy 37) The ________ is the number of channel levels, from raw materials to final product and distribution, in which a company will participateRead MoreMarketing Management Mcq Test Bank53975 Words   |  216 PagesRef: 244 Objective: 2 Difficulty: Easy 82) Brand equity arises from unanimity in consumer response. Answer: FALSE Page Ref: 244 Objective: 2 Difficulty: Easy 83) The quantity, rather than quality, of a marketer s investment in brand building is the critical factor in building brand equity. Answer: FALSE Page Ref: 245 Objective: 2 AACSB: Reflective thinking Difficulty: Easy 26 Copyright  © 2012 Pearson Education, Inc. Publishing as Prentice Hall 84) According to brand asset valuator (BAV) model,

Best Snacks Problem Solution Free Essays

string(168) " once again by promoting creative and innovative learning within the organization that will inspire a new product lines and allow them to compete with the competition\." Running head: PROBLEM SOLUTION: BEST SNACKS INC. Problem Solution: Best Snacks Inc. Taleish M. We will write a custom essay sample on Best Snacks Problem Solution or any similar topic only for you Order Now Daniels University of Phoenix Problem Solution: Best Snacks Inc. â€Å"Best Snacks, Inc. , a 150-year-old company which has been held publicly for more than 100 years, has traditionally held the number one or two positions in the snack market, providing an excellent and stable investment for stockholders. But in the past several years, Best Snacks sales have been slipping, market share has decreased and, particularly in the past two years, stock prices have taken a dive. This year, the company will finish a very weak second, and with several smaller competitors emerging as major players in the snack industry, Best Snacks is in danger of losing its long-held premier standing in the snack market,† (University of Phoenix, 2010,  ¶ 2). In addition to these issues, the employees at Best Snacks are unsettled and feeling as if management does not value their opinions and has not done a good job of promoting innovation. In order to succeed, Best Snacks must tackle the challenges of its failing product line as well as find a way to bring the internal climate with employees back to a state of resolution. Describe the Situation Issue and Opportunity Identification Best Snacks is facing a number of issues. Declining sales, complacency, and a lack of motivation within the employees due to the absence of manager support have all contributed to the current state. By taking a close look at its competitors and studying other successful organizations the leadership at Best Snacks can retain some of its previous success. Capitalizing on the new changes in leadership, Best Snacks has the opportunity to restructure their organization in a way that will foster an environment of creativity and innovation. As stated, both sales and market share at Best Snacks has seen a decline. The opportunity presented is for the leadership at Best Snacks to evaluate the organization’s current process to determine how they can keep up with the competition. A radical innovation is a significant change that simultaneously affects both the business model and the technology of a company. Radical innovations usually bring fundamental changes to the competitive environment in an industry, (Davila, Epstien, Shelton, 2006, p. 51). Contributing to the declining sales is the fact that there have been no product or service innovations in the past five years; instead, previously successful marketing methods have been improved or extended. Successful organizations tend to become complacent and conservative in order to preserve their core competencies—those things that lead to their success. This is logical and largely advantageous in the short-term. Paradoxically, the things that led to their success could be the very things in the long-term that pull them into failure, (Davila, Epstien, Shelton, 2006, p. 239). By designing new marketing methods that are completely different from anything that has been done before, Best snacks can return to their customer base with a fresh approach that will draw people to their products. A learning organization is an organization that purposefully designs and constructs its structure, culture, and strategy so as to enhance and maximize the potential for organizational learning (explorative and exploitative) to take place, (Jones, 2004, p. 377). Currently many employees at Best Snacks do not understand the importance of innovation and have forgotten how to develop and implement creative ideas. Most of this stems from the fact that managers do not support creativity and innovation, another issues facing Best Snacks. Employees believe that they are not supported in their ideas and independent thinking. One of the key roles of the CEO is to make innovation part of the culture of the company. The CEO needs to make certain that collaboration occurs and becomes part of the culture. Steve Jobs works this critical cultural angle at Apple by being the clear leader of innovation and pushing hard to ensure that there is effective collaboration between the technology and business folks, (Davila, Epstien, Shelton, 2006, p. 58 259). The leadership at Best Snacks should use this opportunity to support and encourage organization learning, developing culture that is ripe for innovation through leading by example and pushing for employees to come up with new ideas. Stakeholder Perspectives/Ethical Dilemmas Though Best Snacks is facing a number of issues, three main stakeholder perspective s and ethical dilemmas have been identified. The first is between Best Snacks and the competition. Both Best Snacks and its competing businesses have a vested interest in their individual corporations. Each would like to be the number one holder of sales and market share in their industry. In their quest to be number one, it is the responsibility of each organization to utilize fair business practices, and conduct themselves with honesty and integrity. Another stakeholder perspective is the leadership of Best Snacks versus their employees. The employees at Best Snacks feel that leadership does not value their opinions and has not created an environment open for innovation and creativity. Though management sees the need for employees to develop a creative mindset, they are unsure about the best ways to utilize those skills. Both management and the employees need to be honest about what they’re needs and expectations are. Opening the door to communication will allow them to work together as a unit. Management has the responsibility to treat employees with fairness and respect, understanding that although their titles may be lower in rank, their opinions and desire to grow the organization is what will ultimately lead Best Snacks into their next phase of success. The last ethical dilemma that was identified is Best Snacks versus itself. As a corporation, Best Snacks is rightfully concerned that they are seeing a significant decrease in sales. In their quest to retain success, Best Snacks must be careful to not violate any copyright infringement laws while studying their competition and creating their own new products. Frame the â€Å"Right† Problem Best Snacks will become a leader in the snack industry once again by promoting creative and innovative learning within the organization that will inspire a new product lines and allow them to compete with the competition. You read "Best Snacks Problem Solution" in category "Papers" Describe the â€Å"End-State† Vision Best Snacks held on to its top position in the snack industry by promoting innovation within their organization. Though the industries may vary, the characteristics of innovative organizations are often similar. Studies have shown that innovative workplaces share six cultural characteristics: context rich, customer close, confidence building, curious, challenging, and collaborative, (Daniels, 2010). Innovative organizations have leaders that cultivate creativity by allowing employees to be themselves and encouraging the development of new ideas. Brainstorming and team building activities play a large part in how these companies create, (Daniels, Watts-Holley, Mobley, Rauschenbach, 2010). Capitalizing on these traits, Best Snacks was able to energize their employees and push for organizational learning, and team building that enabled them to create new product lines, modernize the previous products therefore maintaining their previous customer bases as well as capturing a new audience. Identify the Alternatives and Benchmarking Validatio Based on the opportunities given, three main alternatives have been identified. First, instead of promoting organizational learning, management can select a few employees for individual learning. Managers would select employees to serve on special teams. There’s team members would then go through a series of individual and group learning to implement programs within the organization. Another alternative is for previous marketing methods to be revisited in an effort to appeal to the standard customer base. Leadership at Best Snacks can attempt to capture their previous success by reconnecting with their audience through an analysis of what has worked in the past. The third alternative identified is to make no radical changes, choosing to stick with incremental or semi-radical innovation. By utilizing incremental innovation, Best Snacks can wring out as much value as possible from existing products or services without making significant changes or major investments. Semi-Radical Innovation on the other hand involves substantial change to either the business model or technology of an organization—but not to both, (Davila, Epstien, Shelton, 2006). Evaluate the Alternatives In Table three there were two goals that were ranked at a number five. The first goal, design new marketing methods that are completely different from those of the past was chosen to stimulate creativity within the organization. Best Snacks has already spent and ample amount of time redeveloping ideas of the past and needs a fresh approach to capturing their audience. The second goal that was ranked at a number five is for the management to promote organizational wide learning. One of the reasons Best Snacks is in the position they’re in is because at some point the organization stopped learning. Management began to discourage the innovation and creativity that once the key to the company’s success. As a result, the entire team at Best Snacks; employees as well as management need to go back to square one in learning the organization, its customers and products. Narrowed List of Alternatives The best alternative chosen are to revisit the previous marketing methods to capture some of the past product success, and to implement semi-radical change. Although it is clear based on the goals that it would be best for Best Snacks to make a complete 360 degree turn around with their business structure and approach to marketing, the cost of doing so could defeat take a toll on the company’s finances due to its declining sales. As a result, it may be better for the organization to take things slow implementing only a semi-radical change program and revamping some of the previous marketing methods. Due to the fact that the organization was highly successful not too long ago, it may be worth taking a look at some of the processes that were in place during that time, examining whether or not success can be generated by reinventing the wheel as opposed to starting over completely. Identify and Assess Risks The remaining alternatives; select a few employees for individual learning and implement incremental change have been identified as having too many risks to utilize in the future plans of Best Snacks. In selecting just a few employees, the leadership does not tackle the real issue of ensuring that innovation is stimulated on an organizational wide scale. It seems that an incremental change approach is what put Best Snacks in the position that they are in now. In only considering the bottom line while ignoring the significant changes that needed to be made in the product lines and processes has cost the organization in sales. With both alternative, Best Snacks runs the likely chance that no changes will be made, leaving the organization to continue its decline. Make the Decision Best Snacks will utilize radical innovation to develop customized, strategic marketing plans for their current product lines and formulate teams within the organization to design new products. Management and employees will work together to energize not only each other but the customer with anticipation of what’s to come. Creative advertising campaigns, team building exercises, and consistent attention to employee needs by management will position Best Snacks in the upper echelon of the snack industry. Founded in 1998, Google has obtained success by being one of the most innovative internet search engines in the world. The company name, Google is in fact a play on the word â€Å"googol,† the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google’s mission: to organize the world’s information and make it universally accessible and useful, (Google, 2010). With over 150 domains in different names and languages, advertising applications, and a phone, and its own internet browser, Google Chrome, the leadership and employees at Google are constantly coming up with new ideas on how to make their existing products better and challenging themselves to create new products that will speak to their consumer needs. Google’s philosophy is embedded with a number of approaches to the principles of their organization and how they will conduct business. Specifically when it comes to design the company believes: 1. Focus on people – their lives, their work, and their dreams. . Every millisecond counts. 3. Simplicity is powerful. 4. Engage beginners and attract experts. 5. Dare to innovate. 6. Design for the world. 7. Plan for today’s and tomorrow’s business. 8. Delight the eye without distracting the mind. 9. Be worthy of people’s trust. 10. Add a human touch, (Daniels, Watts-Holley, Mobley, Rauschenbach, 2010). In capitalizing on the success of organizations such as Google and the competing snack corporations, as well as returning their focus back to the people, Best Snack will move into the future retaining their top slot as an industry leader. Develop and Implement the Solution In order to develop and implement the solution, Best Snacks must be strategic in their next steps. To take place immediately, Elizabeth Fairchild must devise a conflict management plan for employees and managers to have better communication. In order for innovation to thrive employees must first iron out the issues they have amongst each other as well as management. Getting the problems out on the table will be the first step to opening the door to communication needed for innovation and creativity. Within the next ninety days, Sabrina McKay will develop a plan for team brainstorming. Working with Elizabeth Fairchild, a plan for organizational learning will be put into place to stimulate the employees and get them thinking about what’s next for the organization. Within six months, new product lines should be developed. These lines will be a culmination of the ideas of each person from the management team as well as the employees. Evaluate the Results External success for Best Snacks will be measure by evaluation of the next quarter sales and earnings. Because the ultimate goal of the organization is to increase sales and market share in an effort to remain competitive in the industry, short term review goals are deemed best for a clear understanding of whether newly implemented marketing ideas and approaches are working. There are certain marketing elements every (startup) entrepreneur should track to grow and become more profitable. The key indicators are leads generated, leads converted, average dollar per transaction and average number of transactions per customer. Though the notion of tracking may feel like overkill, focus and improvement spring from the habit of constant measurement. In creating a baseline, it will be much easier to focus the strategies and actions on the right areas of the business, (Jantsch,  2009). Internal measurements for determining success will be to administer another company-wide survey and small focus groups. Leadership must remain in constant communication with the Best Snack employees to ensure that most, if not all needs are being met and that satisfactions with encouraging innovation and creativity amongst employees is felt. Conclusion Best Snacks has the potential to maintain its position in the snack industry. Though the situation looks bleak, it is not as bad as it seems. The main issue for Best Snacks is that they’ve never been in this space before. As long as management uses this opportunity to grow and learn the ills of complacency the organization should be able to avoid being placed in this position again. References Daniels, T. , Watts-Holley, J. , Mobley, A. , Rauschenbach, L.. (2010). Best Snacks Benchmarking Worksheet. Retrieved from MMPBL550 – Creativity, Innovation, and Organizational Design website. Davila, T. , Estien, T. J. , Shelton, R. (2006). Making Innovation Work: How To Manage It, Measure It, and Profit From It. Upper Saddle River, NJ: Wharton School Publishing. Jantsch, J. (2009). 4 Metrics For Measuring Success: 4 key metrics can help you determine if your brand-building is working. Retrieved from http://www. entrepreneur. com/magazine/entrepreneur/2009/february/199732. html Jones , G. (2004). Organizational Theory, Design, and Change (4th ed. ). Upper Saddle River, NJ: Prentice-Hall, Inc. University of Phoenix. (2010). Best Snacks Scenario. Retrieved from University of Phoenix, MMPBL550 – CREATIVITY, INNOVATION, AND ORGANIZATIONAL DESIGN website. Table 1 Issues and Opportunities Identification | | | |Issues |Opportunities |Reference to Specific | | | |Course Concept | |Best Snacks sales have been slipping, market|Evaluate the organization’s current |A radical innovation is a significant change that | |share has decreased |process to determine how they can keep up |simultaneously affects both the business model and the | | |with the competition. |technology of a company. Rad ical innovations usually | | | |bring fundamental changes to the competitive | | | |environment in an industry, (Davila, Epstien, | | | |Shelton, 2006, p. 51). |There have been no product or service |Design new marketing methods that are |Successful organizations tend to become complacent and | |innovations in the past five years; instead,|completely different from anything that |conservative in order to preserve their core | |previously successful marketing methods have|has been done before. |competencies—those things that lead to their success. | |been improved or extended | |This is logical and largely advantageous in the | | | |short-term. Paradoxically, the things that led to their| | | |success could be the very things in the long-term that | | | |pull them into failure, (Davila, Epstien, Shelton, | | | |2006, p. 239). | |Not many people seem to understand the |Management can promote learning within the|A learning organization is an organization that | |importance of innovation. Worse, they seem |organization. |purposefully designs and constructs its structure, | |to have forgotten how to develop and | |culture, and strategy so as to enhance and maximize the| |implement creative ideas. |potential for organizational learning (explorative and | | | |exploitative) to take place, (Jones, 2004, p. 377). | |Employees feel that creativity/innovation is|Management can develop a culture that is |One of the key roles of the CEO is to make innovation | |not encouraged and that their ideas are not |ripe for innovation through leading by |part of the culture of the company. The CEO needs to | |supported by management. |example a nd pushing for employees to come |make certain that collaboration occurs and becomes part| | |up with new ideas. |of the culture. Steve Jobs works this critical cultural| | | |angle at Apple by being the clear leader of innovation | | | |and pushing hard to ensure that there is effective | | | |collaboration between the technology and business | | | |folks, (Davila, Epstien, Shelton, 2006, p. 258 | | | |259). | Table 2 Stakeholder Perspectives and Ethical Dilemmas | |Stakeholder Perspectives and Ethical Dilemmas | | | | | |Stakeholder Groups with Competing | | | |Values |The Interests, Rights, and |The Ethical Dilemma Based on the Competing | | |Values of Each Group |Values | |List: Group X | | | |versus Group Y | | | |Best Snacks vs. the competition |Both Best Snacks and the competition have a vested |It is the responsibility of each organization | | |interest in their individual corporations. Each would |in their quest to be number one to do utilize | | |like to be the number one holder of sales and market |fair business practices, and conduct themselves| | |share in their industry. |with honesty and int egrity. | |Best Snacks Leadership vs. he |The employees at Best Snacks feel that leadership does |Both management and the employees need to be | |employees |not value their opinions and has not created an |honest about what they’re needs and | | |environment for open innovation and integrity. Though |expectations are. Opening the door to | | |management sees the need for employees to develop a |communication will allow them to work together | | |creative mindset, they are unsure about the best ways |as a unit. Management has the responsibility to| | |to utilize those skills. treat employees with fairness and respect, | | | |understanding that although their titles may be| | | |lower in rank, their opinions and desire to | | | |grow the organization is what will ultimately | | | |lead Best Snacks into their next phase of | | | |success. | |Best Snacks vs. tself |As a corporation, Best Snacks is rightfully concerned |In their quest to retain success, Best Snacks | | |that they are seeing a significant decrease in sales. |must be careful to not violate any copyright | | | |infringement laws while studying their | | | |competition and creating their own new | | | |products. | Table 3 Analysis of Alternative Solutions [pic] Table 4 Risk Assessment and Mitigation Risk Assessment and Mitigation | |Alternative |Risks and Probability |Consequence and Severity |Mitigation Techniques and Strategies | |Select a few employees for |By selecting only a few employees |The organization may find itself | Instead of managers randomly selecting| |individual learning |for individual learning, Best Snacks|in the same position as right now,|employees, they could ask for | | |leadership will have only barely |it is clear that not enough |volunteers, or use a mixture of | | |touched the issue of many not |employees understand the process |experience and tenure to make the | | |understanding creativity and |of innovation to a point where |selection | | |innovation. |they can mo ve the company forward. | | | |Also, in selecting only a few | | | | |employees issues of favoritism and| | | | |feeling left out could occur | | | | |amongst workers. | | |Implement Incremental change |Though incremental innovation would |Utilizing incremental change could|Instead of incremental innovation, Best| | |save the company money it would not |put Best Snacks back in the same |Snacks should utilize another approach | | |address the most important issue of |position. that would allow them to tackle the | | |stimulating creativity and | |core of the issues. | | |innovation within the employees. | | | | |This would cost the company in the | | | | |long run as they run the risk of | | | | |continuing the sales decline. | | | Table 5 Pros and Cons of Alternative Solutions Alternative |Pros |Cons | |Revisit previous marketing methods to capture |Methods used during the company’s most |These methods are old and no longer appeal to | |past success |successful times have alr eady been tested |the target audience – the reason Best Snacks is| | | |in their current state | |Implement semi-radical change |Extreme change will be made to certain portions|Best Snacks is no longer in a position where | | |of the organization. |small changes are acceptable. They need fast, | | | |extreme change to catch up to the competition | Table 6 Optimal Solution Implementation Plan |Action Item Deliverable |Timeline |Who is Responsible | |Develop a plan for team brainstorming and innovation|90 days Sabrina McKay | |Create new product lines |6 months |Sabrina McKay, Bill Santoro, Jennifer | | | |Heartwell, Martin Hernandez, Dale Chin | |Devise conflict management plan for employees and |Immediately |Elizabeth Fairchild | |managers to have better communication | | | Table 7 Evaluation of Results |End-State Goals |Metrics |Target | |Management and employees will develop and |Employee survey |85-90% satisfaction | |maintain open communication. | | |Best Snacks increase sale and market share. |Industry reports |70% increase | | | | | | | | | | | | | How to cite Best Snacks Problem Solution, Papers

Guidance on Patient Confidentiality System

Question: Discuss about the Guidance on Patient Confidentiality System. Answer: Introduction: The New South Wales Mental Act has defined and addressed issues of non compliance and confidentiality of patients dignity and respect is upheld. The Act addresses the issues in order to ensure mental care offered is community based (Lamont, Brunero and Sharma, 2016). The Act stipulates the following issues in the processing of ensuring high levels of compliance and confidentiality. There should be politeness in therapeutic relationship. This requires physiotherapist engagement with a patient should have high degree of humbleness and politeness to the patient to create openness between him/her and the patient. This involve asking question and listening keenly to the patient without ignorance or shouting to the patient to create good environment to the patient which develop trust. Secondly is trust. This is an ethical where the patient needs to have a full confident to the physiotherapist in terms of knowledge sills and intent to provide quality care to the patient. Also the patient ne eds to trust physiotherapist against any kind of exploitation by creating boundaries of confidence between them. Third is respect: There is high need of respect between the physiotherapist and the patient and also to the patient caregivers regardless of any differences on basis of race, ancestry, place of origin, ethic, color, gender identity, age, marital status etc. Lastly is an issue of power. Physiotherapist should ensure the patient and their caregivers fee free to share their problem regardless of the power differences as to the patient and the physiotherapist. In addition the act addresses avoidance of deception in the mental care. All what comes out of physiotherapist should be true to the patient interest to avoid misleading the patient or worsening the condition of the patient (Mearns, 2012). References Mearns, B. (2012). New NHS Constitution could cause conflict with professional guidance on patient confidentiality and the Mental Capacity Act. BMJ, 345(nov13 6), pp.e7630-e7630. Lamont, S., Brunero, S. and Sharma, S. (2016). Application and implications of Mental Health Act 2007 (NSW) certificate use in acute generalist settings. Australian Health Review, 40(2), p.219.

Introductory Mathematics and Statistics †Free Samples to Students

Question: Discuss about the Introductory Mathematics and Statistics. Answer: Introduction The average weekly earnings of Australia have been changing over time. This report mainly deals with the average weekly earnings in Australia. Assessing the changes in the weekly earnings over time is the primary aim of this study. For the purpose of this research, the data has been collected from the Australian Bureau of Statistics (ABS) website on the average weekly income. Data on the male and female weekly income, weekly income of the private and the public sector have been collected from the website for the last 7 years. The data that has to be analysed has been obtained from the ABS website (abs.gov.au 2018). Analysis has been conducted on the average weekly income between male and female employees. Comparison have also been conducted on the average weekly incomes of the private and the public sector over the past 7 years. The dataset contains information about the average weekly incomes from March 2011 to November 2017. From the graph given in figure 1, it can be seen clearly that over the last 7 years, there has been significant increase in the average weekly income for both the male and the female employees but the weekly income of the male employees have always been higher than that of the female employees. The average earnings for the male employees is $3151.71 and that of the female employees is $881.76. There is a 4.27 percent variation in the male earnings and 5.95 percent variation in the female earnings. The next comparison is done between the average weekly incomes of the private sector and the public sector. From the graph given in figure 2, it can be seen clearly that over the last 7 years, there has been significant increase in the average weekly income for both the private sector and the public sector but the weekly income of the public sector has always been higher than the weekly income of the private sector. The average earnings for the public sector is $1306.79 and that of the private sector is $1071.33. There is a 5.82 percent variation in the weekly earnings of the private sector and 4.66 percent variation in the weekly earnings of the public sector. Time Series and Index Number Analysis The weekly earnings of the total population of Australia have been increasing rapidly. From May 2011 to November 2011, the weekly earnings have increased by 1.79 percent. From November 2011 to May 2012, the increase in the average weekly earnings have been 1.85 percent, which is higher than the last 6 months. From May 2012 to November 2012, the increase in the average weekly earnings have been 2.60 percent, which is higher than the last 6 months. From November 2012 to May 2013, the increase in the average weekly earnings have been 2.14 percent, which is less than the last 6 months. Thus, the growth rate had decreased between November 2012 and May 2013. From May 2013 to November 2013, the increase in the average weekly earnings have been 0.83 percent, which is extremely less than the last 6 months. Thus, the growth rate had decreased a lot between May 2013 and November 2013. Again from November 2013 to May 2014, the increase in the average weekly earnings have been 0.78 percent, which is again less than the last 6 months. Thus, the growth rate had decreased again between November 2013 and May 2014. Again from May 2014 to November 2014, the increase in the average weekly earnings have been 0.51 percent, which is again less than the last 6 months. Thus, the growth rate had decreased again between May 2014 and November 2014. Again from November 2014 to May 2015, the increase in the average weekly earnings have been 0.0.72 percent, which is higher than the last 6 months. Thus, the growth rate had started to increase again between November 2014 and May 2015. Again from May 2015 to November 2015, the increase in the average weekly earnings have been 0.0.77 percent, which is higher than the last 6 months. Thus, the growth rate is increasing between Main 2015 and November 2015. Thus, it can be seen that the rate of growth has started to increase again May 2015, decreased once again in November 2016 and November 2017 as well. Conclusion It has been observed from all the analysis above that there has been difference in the earnings of males and females. This indicates gender discrimination. Difference have also been observed in the earnings of the public sector and the private sector. This indicates that the public sector is more prioritized than the private sector. According to the CST principle of common good, the existence of people is a s a part of the society. It is the right of every person to participate in the community welfare and get benefits from there. The existence of the public authority is mainly for the promotion of the common good involving each and every section of the population (catholicsocialteaching.org.uk 2018). Thus, according to this principle, no discrimination is supported. Thus, it can be said that Australia does not follow the principles of CST on the common good. References Abs.gov.au. (2018).6302.0 - Average Weekly Earnings, Australia, Nov 2017. [online] Available at: https://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/6302.0Nov%202017?OpenDocument [Accessed 12 Apr. 2018]. Catholic Social Teaching. (2018).Further Explanation. [online] Available at: https://www.catholicsocialteaching.org.uk/principles/info/ [Accessed 12 Apr. 2018]. Croucher, J.S., 2013. Introductory mathematics and statistics.